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From the early stages of getting into trucking on a business level, it became clear to me that far too many of those that bought a truck had no business plan. The extent of business planning took place on the “back of a napkin.”

Now, the napkin approach is something I use all the time when a new business or product offering pops into my mind. And while I may not actually use a napkin, the process is taking high level numbers and looking to see if it is even something worth exploring.

If you napkin is telling you that your idea isn’t going to make money, crumple it up and leave it on top of your empty plate as you leave the restaurant.

This leads to a mentality that I call “buying a job.”